Whether you are writing a paragraph, an essay or an entire book, PREP holds the key to writing a logical and coherent message.
PREP is an acronym for Point, Reason, Example and Point. These four keys enable a writer to construct logical prose. Without a logical method, writing is a hit-and-miss affair. PREP ensures that your listener will take notice of what you have to say.
Every time you want to make a point, you need to:
- Describe the Point (P) you wish to make (e.g., business students need to learn how to conduct research).
- Explain the Reason (R) why your point is important so the reader knows why they need to know the point (e.g., proper research generates reliable and objective data on which management can base their decisions).
- Provide an Example (E) that illustrates your point (e.g., incorrect information about a competitor can lead to a costly and inappropriate advertising campaign).
- Describe the Point (P) you have made (e.g., research that is accurate and up-to-date ensures that management decisions are successful).
To provide a point without a reason is an assertion. An assertion does not justify the point or provide any basis upon which the listener should take notice of your point. To provide a point and a reason without an example might make your listener take notice, but makes it difficult to understand how it might relate to the situation being discussed. A point-reason-example (PRE) provides a logical and coherent argument that people must take notice of. The final point acts to meld the PRE into a conclusion that reinforces what it is you are trying to convey.