Monthly Archives: May 2017

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Top Tips for Citing Books

Getting your references right is always a challenge, but here are my top tips for citing books.

Citing Books

 

To find out more about getting your reference data correct, visit our ‘cheat sheet‘.

 

 

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PREP your Paragraphs

 

 

PREP is an acronym for Point, Reason, Example and Point. These four keys enable a writer to construct logical prose. Without a logical method, writing is a hit-and-miss affair. PREP ensures that your listener will take notice of what you have to say.

Every time you want to make a point, you need to:

  1. Describe the Point (P) you wish to make (e.g., business students need to learn how to conduct research).
  2. Explain the Reason (R) why your point is important so the reader knows why they need to know the point (e.g., proper research generates reliable and objective data on which management can base decisions).
  3. Provide an Example (E) that illustrates your point (e.g., incorrect information about a competitor could lead to a costly and inappropriate advertising campaign).
  4. Describe the Point (P) you have made (e.g., research that is accurate and up-to-date ensures that management decisions will be successful).

The result is a coherent paragraph:

Business students need to learn how to conduct research. Proper research generates reliable and objective data on which management can base decisions. For example, incorrect information about a competitor could lead to a costly and inappropriate advertising campaign. Therefore, research that is accurate and up-to-date ensures that management decisions will be successful.

 

 

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